Hi, I'm Theano. 👋

Growth strategy, analytics, and everything performance.

I design growth strategies that make data, performance, and storytelling work together.

I’m obsessed with connecting the dots between data, creativity, and impact. Most teams either move fast without direction or over-analyze until they lose momentum. I bridge both; designing growth systems that are structured, scalable, and actually make sense.I lead cross-channel growth strategy and analytics for brands across health, fintech, AI, and consumer tech. I spend my days turning messy data into clarity, creative tests into learnings, and performance reports into decisions that compound over time.I believe growth isn’t about chasing hacks; it’s about understanding what really drives users, building systems around those signals, and aligning every channel, insight, and team around measurable progress.

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Driving sustainable growth in a high-stakes market

Healthpilot helps people navigate one of the most competitive spaces in healthcare: Medicare. I led a comprehensive growth strategy to simplify the user journey, improve acquisition efficiency, and align paid, organic, and conversion efforts around shared performance goals. The work focused on turning a complex funnel into a scalable system, built on data, structure, and a clear narrative of trust and expertise.→ Built an integrated growth framework connecting all performance channels.
→ Improved acquisition efficiency and funnel performance through strategic testing.
→ Created consistent alignment between brand, analytics, and media teams.

From early-stage app to 100K+ installs

Mirror helps people build mindfulness through daily journaling. I guided growth and analytics strategy to accelerate user acquisition and retention, scaling the brand from an early-stage concept to a fast-growing platform with a strong product-market fit. The work focused on connecting creative experimentation with structured performance frameworks, ensuring that every campaign supported both efficiency and emotional resonance.→ Developed a holistic growth strategy spanning acquisition, engagement, and retention.
→ Created cross-functional alignment between product, creative, and marketing.
→ Scaled user growth through iterative testing and performance insights.

Scaling organic visibility and brand trust

Chime’s goal was to strengthen its position in financial wellness through meaningful visibility. I developed an integrated organic growth strategy that brought together SEO, AEO, and content, transforming education into engagement and visibility into trust. The focus was on long-term impact: building systems that make organic growth measurable, scalable, and lasting.→ Designed a unified approach to organic performance and authority building.
→ Directed content pillars that connected brand storytelling to measurable outcomes.
→ Fostered collaboration between creative, analytics, and strategy teams.

Unifying growth strategy across medical brands

Pacira develops innovative, non-opioid pain-management solutions like iovera° and EXPAREL, two distinct brands with unique audiences. I partnered with their marketing leadership to unify growth efforts across paid and organic, ensuring both brands communicated consistently and effectively.
The work centered on building cohesion, aligning data, messaging, and execution while keeping the mission of patient-first innovation front and center.→ Connected paid and organic strategy under a shared growth framework.
→ Clarified messaging across B2B, clinical, and patient-facing initiatives.
→ Strengthened long-term planning and performance alignment across teams.

Turning a fintech platform into a growth engine

Payzer helps contractors and service businesses manage payments, financing, and operations in one platform. I worked with their team to evolve their growth model, optimizing acquisition and refining messaging to better communicate impact and scalability. The focus was on building sustainable growth systems, connecting performance strategy with brand clarity and customer insight.→ Unified acquisition and retention under one cohesive growth framework.
→ Elevated positioning to balance product clarity with business outcomes.
→ Built a repeatable, insight-driven approach to sustainable growth.